What Does It Mean For Your Business?

Hundreds of millions of people worldwide use online search engines on a daily basis to seek help and solutions to all kinds of problems, research products and services before they make buying decisions and to locate specific items for purchase. Every search phrase is in fact an expression of the needs, wants, interests and desires of people. Imagine how your business would benefit if you could analyze the exact search phrases related to your business and customize your product or service to serve the actual needs of your customers. The immense amount of market insights that can be gleaned will also enable you to identify new opportunities, find profitable niches and spot market gaps in your industry.
 
The only way to get these raw search terms is from the keyword suggestions of search engines. Doing this manually is extremely tedious and time-consuming. With Power Suggest Pro, you'll extract thousands of these keywords in seconds with just a few clicks. It is almost like having "consumer language" at your fingertips and that really opens up a whole new world of opportunities and profits for your business.

Find Lucrative Niches Within Markets

One of the most powerful things entrepreneurs and marketers can do to massively accelerate their business growth is to specialize or focus on a niche. The thought of doing so typically strikes fear at the core of our hearts - "If I specialize, wouldn't I miss out on all of the other opportunities?" In reality, the opposite is true. Trying to appeal to a broad audience usually results in a marketing message that falls on deaf ears. You may have heard the phrase, "the riches are in the niches". Indeed, everyday people spend more on products and services they believe are created specifically for their needs. Someone who owns a Beagle dog would pay more for dog biscuits created specially for the dietary needs of Beagles. A restaurant owner looking to build a software for his business would gladly pay more for a developer who specializes in the F&B industry.
 
You see, if you could tweak your product or service to create a version for a particular niche within your market, you will appeal to prospects in this niche and can instantly command a higher fee or premium. People want what they perceive is for them, preferably exclusively for them. When you focus on a viable niche, not only do you magnetically attract lots of prospects in that niche, you'll often also attract opportunities knocking on your door from other niches. Power Suggest Pro helps you uncover the numerous niches within markets, enabling you to target precise segments of audience in any market. When there's something unique about your product or service that makes niche customers say, "yes, this is for me!", that's the one they are going to buy. There are often so many niches you can find in a single market that you will often come across several that are being neglected, overlooked or poorly serviced. Now, these are low-hanging fruits and you'll always find these opportunities in our world of infinite choices.

Uncover More Long Tail Keywords Than Ever

If you are not sure what are long tail keywords, they are simply less popular and generally more specific keywords that are being typed into search engines. As a result, they have also less search volumes and competition. Its significance was first recognized several years ago. While many have forgotten about this pot of gold, not only do long tail keywords still work today, they are growing in effectiveness. With search engines pushing to understand more complex search queries, long tail keywords are playing an increasingly important role for gaining search traffic by publishing contents that specifically target them. Recent changes to the inner workings of search engines are strong testaments that search engines are gradually shifting their attention to the meaning of an entire query instead of individual words. In other words, search results are increasingly optimized to answer very specific "user intents".
 
Consider the following keywords: "home remedies for bed bugs" and "how to overcome anxiety". They are considered long tail keywords as compared to much more competitive core keywords like "bed bugs" and "anxiety". An important yet rarely discussed trait of a long tail keyword is a clear user intent. Some SEO professionals may solely focus on ranking pages but that is merely the beginning of the game for businesses. What really matters is whether they are ranking for the right keywords that convert a visitor into a customer. The final goal in most cases is to increase conversions: to make people click, to make them buy, enquire or subscribe... to make people commit to some action on a website that ultimately converts to revenue.
 
For instance, when someone searches for "bed bugs", you have very little idea why the user is searching for that. Is the user looking for a solution to a buggy problem? Or is the person looking for general information about bed bugs? Perhaps, the user is just doing a study on bugs. On the other hand, when someone searches for "home remedies for bed bugs", the user intent is much clearer: He's probably looking to get rid of the bugs. There's an instantly higher chance of being able to "sell" a bed bug related product or solution. Long tail keywords can be wonderfully revealing. You can almost always be certain what the user is looking for. Targeting core keywords like "beg bugs" or "anxiety" is rarely going to yield great results even with their high search volumes. In addition, the competition will be monstrous. Clearly, a better strategy than getting a web page ranked high for a difficult keyword is to get multiple web pages ranked high for different long tail keywords with clear user intents. You'll have much less competition and more buyers. The best of both worlds, don't you think?
 
Power Suggest Pro is a long tail keywords powerhouse. By using data from 6 massive search engines, you will be able to find significantly more long tail keywords than with Google Keyword Planner or typical keyword research tools which are usually based on the former. Targeting long tail keywords that can't be found by other tools means even lower competition. Take "user intents" into consideration and these keywords can give a serious boost to your website traffic and conversions.

Power Suggest Pro comes integrated with a starter list of over 150 search ideas designed to help you get your creative juices flowing in no time. Organized into 3 categories: "Informational", "Solutions Seeking" and "High Buyers Intent", these search ideas are excellent for getting started quickly. However, do keep in mind that this list represent but a small subset of the infinite search possibilities of Power Suggest Pro.

If your target market resides in a specific country or if you are exploring unique opportunities in other parts of the world, geotargeting allows you to narrow your search to a particular country. This enables you to get results that reflect the unique desires, needs and pains of the people in the selected country.

Enter "www." as your search term, target a specific country and you'll uncover a long list of popular websites for the selected country. While you can get the top few hundred websites of any country from certain sources, Power Suggest Pro allows you to find thousands of popular websites in any country, enabling you to discover advertising or partnership opportunities, and identify popular products and services in any part of the world.